Overview
Visit Live Site
Content
Credits
Director
Director
Jo Maren
Jo Maren
Cinematographer
Selene Miro
Selene Miro
Drone Operator
Ezra Vale
Ezra Vale
Editor
Neve Olan
Neve Olan
Colorist
Ren Calder
Ren Calder
Producer
Amber Films Collective
Amber Films Collective
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Credits
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
Hungry for more?
We'd love nothing more to walk you through our sweet deck!
Meet the partners who are part of our success story
Overview
Visit Live Site
Content
Credits
Director
Director
Jo Maren
Jo Maren
Cinematographer
Selene Miro
Selene Miro
Drone Operator
Ezra Vale
Ezra Vale
Editor
Neve Olan
Neve Olan
Colorist
Ren Calder
Ren Calder
Producer
Amber Films Collective
Amber Films Collective
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Credits
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
Hungry for more?
We'd love nothing more to walk you through our sweet deck!
Meet the partners who are part of our success story
Overview
Visit Live Site
Content
Credits
Director
Director
Jo Maren
Jo Maren
Cinematographer
Selene Miro
Selene Miro
Drone Operator
Ezra Vale
Ezra Vale
Editor
Neve Olan
Neve Olan
Colorist
Ren Calder
Ren Calder
Producer
Amber Films Collective
Amber Films Collective
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Credits
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
(
2025
)
Panasonic
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Panasonic
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Panasonic
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Panasonic
Panasonic
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Panasonic
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Panasonic
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
Hungry for more?
We'd love nothing more to walk you through our sweet deck!
Meet the partners who are part of our success story